Accountability
Accountability means allowing everyone to contribute to the best of their ability. It means being able to take responsibility, have purpose, and be recognized for the results, positive or otherwise, that one has achieved. The right recognition, and also the right support are the demonstration of trust and fairness.
Respect
Respect is the basis of fundamental elements in the organization, such as teamwork, a positive work environment, happiness, mutual help. Internal respect is the basis for external respect. It is a philosophy of life to be recognized by clients, business partners, prospective employees and competitors as an organization worthy of consideration.
Courage
Courage allows you to grow. Getting out of your comfort zone enables creativity, innovation, and allows you to find solutions that otherwise would seem impossible. It is a fundamental element in looking to the future.